with over twenty years of experience in the industry

Featured Listings

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Naperville, Luxury Home For Sale

Magnificent in design and construction this estate will allow you to appreciate the finer things in life. Built for entertaining, yet scaled for cozy evenings, the flow within and outside the home works for intimate dinners or large-scale celebrations & so much more!

It's Not the Market, It's the Marketing

LIFESTYLE LISTING FILMS AND VIDEOS
SPECIAL IMPACT EVENTS
PRESS AND PUBLIC RELATIONS
LIFESTYLE AND LEGACY STORY WRITING
EXTREME EXQUISITE MARKETING
STYLISH SOPHISTICATED ONLINE PRESENTATION
INTERNATIONAL ADVERTISING
Hollywood production quality videos with scripts, staging, actors, music and award winning cinematography
Help ensure potential buyers develop an emotional connection to the home before visiting in person
Special impact events with celebrities, non profit sponsors, and private invitations to affluent buyers to amp up media coverage
Create social competition among potential buyers that increase the probability of a quicker sale
Our press and public relations strategies are all centered around our mission to create attention, articles, and possible tv spots
Create viral videos produced for your luxury home that are easily shared all over the world by millions of viewers
Typical copywriting describes home features like “breathtaking views.”
Our lifestyle & legacy story writing focuses on how living in your home & it’s location can lead to a happier, healthier, meaningful life.
Our “Steve Jobs Approach to Selling Homes” includes home transformations
Strategic positioning marketing of the home vs. other relevant properties in that price point or area
We will create a dedicated custom website that showcases your home
Featuring magazine-quality professional photos, elegantly produced High Definition video and stunning aerial animation
Global is the new local. Your home will be featured in prominent global media brands.
Your home will be featured in The Wall Street Journal, Unique Homes, Real Trends
Will also be featured on Luxury Real Estate Magazine and online through our Global Luxury Search.

Work With Us

Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home.