CHICAGO - The real estate industry is stuck in the past. Undertrained and part-time salespeople lumber from home to home sporting signs and flyers. Hip agents speak of listing syndication. It’s not enough.
75% of Luxury Homes in Chicago Do Not Sell
“The problem is that most agents are ‘salespeople’ rather than ‘marketing experts.’” says Michael LaFido, local Realtor and Author of the new book Marketing Luxe. “Great marketing drives up the desirability and value of a property, while a traditional ‘pricing’ approach drives it down.”
"Michael's luxury lifestyle video was a true work of art. A Masterpiece!" - Luxury Home Owner
The Steve Jobs Approach
LaFido has spent three years researching “The
Steve Jobs Approach to Selling Luxury Real Estate” which details Lifestyle Marketing ways to extract up to $200,000 or more of extra profit from homes.
The Book Disrupting the Industry
“This book is what all the agents at national
conferences are talking about,” says James Harner, a Philadelphia luxury real estate agent. “A lot of them are furious that Michael is giving it away to sellers.”
FREE BOOK for Home Sellers
Protecting Home Sellers Who Get “The Game”
“The strategies outlined in the book including the Lifestyle Listing Video helped us sell our home for $500,000 more than the highest sold home EVER in our town,” a satisfied client, and former Wheaton resident.
Getting the Book for Free
LaFido is not selling the book on Amazon or anywhere else. He is giving it away to anyone who agrees to make a donation to a charity of their choice on the honor system, of course.
Inspiring Good $520,000 to Charities
“I don’t want anyone’s $29.95 for the book...I don’t need the money,” says LaFido, “Giving out 100 copies a week we can raise $520,000 in 5 years.”
And Millions of Dollars to Home Sellers...
Get Your FREE Copy Now At