with over twenty years of experience in the industry

Explore two decades of excellence with Michael LaFido, eXp Realty's premier Luxury Realtor, as seen in Forbes and the Wall Street Journal. Uncover the secrets of his success and master the art of selling luxury properties.

Featured Listings

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Matchmaker

Help us make a match for one of our terrific buyer clients.  The number of available properties is at an all time low, and we have a host of wonderful buyers ready to act on the right opportunities.  Let us know if you own a property that might be a match, or have a neighbor or colleague who does.  We will take care of all the details and ensure a smooth process for everyone.  Thank you for taking a moment to scan our list, that's constantly being updated. 

Naperville, Luxury Home For Sale

Wow! This bespoke home is truly one of a kind. Created to "fit-in" in Europe, this Grand estate sits on 2.54 acres of beautiful manicured landscaping, and designed in a turreted brick-and-stone manor with a formal presence but a warm, relaxing atmosphere. Nearly 22,000 sq. ft under roof. Custom built with no luxury spared. 7 bedroom, 8.5 bathrooms combined in home and pool house. Both the exterior and interior use materials designed to provide texture and dimensionality to the home. Natural light pours into the home's oversized windows! Flooring is Jerusalem limestone, and the wrought iron used on the front doors and the stairs is custom-built for the house. The same artisans made a gracious archway that tops the entrance to the home's formal motor court, an arrangement of a garage, coach house and sheltered passageway that is one of the home's most mannered nods to European country estates. Beautiful wrought iron doors in the family room make a seamless transition to the outdoor living spaces. Gorgeous kitchen hides the extra storage and the prep kitchen for gatherings. The lower level is an amazing entertainment floor, with a bar, wine tasting room, 3000 bottle wine cellar, 17 seat movie theater, pub and billiards room and spa that features a lap pool/hot tub, sauna & steam room. The home's features are endless! Make sure you watch the lifestyle video.

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It's Not the Market, It's the Marketing

LIFESTYLE LISTING FILMS AND VIDEOS
SPECIAL IMPACT EVENTS
PRESS AND PUBLIC RELATIONS
LIFESTYLE AND LEGACY STORY WRITING
EXTREME EXQUISITE MARKETING
STYLISH SOPHISTICATED ONLINE PRESENTATION
INTERNATIONAL ADVERTISING
Hollywood production quality videos with scripts, staging, actors, music and award winning cinematography
Help ensure potential buyers develop an emotional connection to the home before visiting in person
Special impact events with celebrities, non profit sponsors, and private invitations to affluent buyers to amp up media coverage
Create social competition among potential buyers that increase the probability of a quicker sale
Our press and public relations strategies are all centered around our mission to create attention, articles, and possible tv spots
Create viral videos produced for your luxury home that are easily shared all over the world by millions of viewers
Typical copywriting describes home features like “breathtaking views.”
Our lifestyle & legacy story writing focuses on how living in your home & its location can lead to a happier, healthier, meaningful life.
Our “Steve Jobs Approach to Selling Homes” includes home transformations
Strategic positioning marketing of the home vs. other relevant properties in that price point or area
We will create a dedicated custom website that showcases your home
Featuring magazine-quality professional photos, elegantly produced High Definition video and stunning aerial animation
Global is the new local. Your home will be featured in prominent global media brands.
Your home will be featured in The Wall Street Journal, Unique Homes, Real Trends
Will also be featured on Luxury Real Estate Magazine and online through our Global Luxury Search.

Work With Us

Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home.